Marvel started out as 'Timely Publications' back in 1939 then later became 'Atlas Comics' in the 1950's. By the 1960's Marvel had become the company it is known as today and continues. It's modern incarnation started in the 1960's when they created Spider-Man, Hulk, Thor, Iron Man. Captain America and so on...
Marvel is one of the biggest companies EVER in the comic book universe. I myself, am a comic book collector and I am very familiar with their history throughout the years. Stan Lee, Jack Kirby and Steve Ditko are some of the most popular names throughout comic book history because they played such a huge role in the journey of Marvel's success. Stan Lee created Spider-Man along side Steve Ditko who put Spider-Man on paper.
Stan Lee even appears as a small cameo in movies with characters he created, such as EVERY Spider-Man movie, X-Men, Fantastic Four, Hulk, Captain America etc.
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